A little about me…
I bring strategy, clarity, and product intuition to design. With a background in Economics and HCI, I ensure every pixel serves both the user and the business.
My philosophy? Design is like cooking: UI is the plating that attracts you, but UX is the taste that makes you return. Whether I’m driving stakeholder alignment at Pactto or gaming in my spare time, I’m always looking for the details that make an experience memorable.
My mindset when designing
Intentional Trade-offs
UI and UX aren't opposing forces; they are a calculated balance. I weigh expressive visuals against strict usability, choosing the right trade-off based on market expectations and user needs.
Rigor without Rigidity
The design process isn't a linear checklist. I treat methods as a toolkit; skipping, compressing, or reordering steps to maintain velocity without losing the quality of the outcome.
Focus over Feature-Creep
You can't design for everyone at once. I prioritize the users that matter most, ensuring every interaction on the screen earns its place.